Case Study: 3285 Beaumont Woods Place
Real Estate
Real Estate
In real estate, some properties speak to a broad market, and others require just the right match. 3285 Beaumont Woods Place was the latter: a one-of-a-kind, multi-generational home tucked in a highly sought-after neighborhood, full of charm, flexibility, and architectural character. With multiple staircases and only two parking stalls, the layout was anything but conventional. Finding the ideal buyer for this A-frame home with a koi pond meant going beyond traditional marketing.
Initially listed with another brokerage, the home struggled to gain traction with the right audience. While well-presented, its specialized layout called for a different approach: one that could connect with a very specific type of buyer. When our team was entrusted with the listing, we knew success would require more than just exposure. It would take thoughtful strategy, consistent follow-through, and personalized care.
We developed a multi-layered marketing plan designed to highlight the home’s unique features and lifestyle potential. From twilight open houses to showcase the home during golden hour to strategic print, digital, and YouTube placements, we cast a wide net while targeting a very specific audience: buyers looking for multi-generational living, functionality, flexible floorplans, and a home that boasted character over convention in the heart of Mānoa Valley. We focused on lifestyle and got the listing featured in numerous print magazines to maximize exposure beyond traditional MLS channels. With so many options for extended families, blended households, or live-work arrangements, we knew the target buyer would see the value in the home.
But marketing wasn’t the only focus. We ensured the property was in impeccable condition throughout the selling process and treated the listing like our own: feeding the sellers’ fish daily, cleaning and prepping the home before every showing, and managing repairs and updates following buyer inspections. Every step of the way, we kept communication open between all parties to ensure a seamless, transparent process.
Even when the seller temporarily took the home off the market, we didn’t stop. Quietly and consistently, we continued to share it within our private network, ultimately securing multiple offers during its “off-market” period.
The home sold to buyers who truly appreciated its layout and uniqueness. The Seller felt supported every step of the way, and the entire transaction stood as a testament to what strategic marketing, authentic relationships, consistent effort, and hands-on service can achieve.
This sale was a reminder that even niche listings can thrive with the right approach. Sometimes, it’s not just about ads: it’s about relationships, detail, and the extra mile. In this case, even feeding the fish made a difference.
Specializing in mid-century, modern Hawaii homes, her desire to broaden the scope of the service has been successfully achieved as a 5-time award winner of the Top 100 agents in Hawaii by Hawaii Business Magazine.
